Application addiction is something that has taken over the whole world in the last few years. Developers use this to their advantage by creating such apps that are interactive enough to make people addicted to them, but it is not easy to see how your app is doing somewhere on the other side of the world due to cultural differences.
Which is why the new calculation metric placed under the title of ‘addiction’ is being used at Mixpanel to see which apps are more favored in the international markets of Australia, Brazil, Canada, Germany and the U.S, based on the number of unique hours spent on using a particular app.
Most Addictive Applications
Games are the winners of all the categories that were tested, and these results were consistent in all five countries. 2 unique hours are spent on games each day by 41-45 percent of the people while less than 10 percent spend their whole day (when they aren’t working) playing games. The longest amount of time spent on games is in Germany though, with 1% of the people playing for 12 hours every day.
Social apps, with their interactive capabilities replacing the use of email, are the next biggest category in this list. In the U.S., more than 4 hours a day are spent on social apps by 44% of the people, while 8 hours or more are spent by 8 percent.
Taking the focus to Germany, we see half of the people using social apps for 4-plus hours a day than those in the rest of the countries. This number is only 20% in Germany as opposed to the 44% of the U.S. Social apps, thus, have not become a part of the German lifestyle as greatly as they have in other countries.
In all the four countries except Brazil, another category of famous apps is Health and Fitness. These apps see similar usage in all countries with two to three hours’ worth of daily use. These include apps of various sorts which have different usage patterns, like an exercise app that is used once or twice a day and an app to log meals which will probably be used more.
Additivity Depends on the Country
This survey puts forward some interesting opportunities for the developers. Each country has to potential to promote certain types of apps. For example, the developers focusing on the U.S. markets can work more on messaging apps, seeing the increasing use of social and communication apps like WhatsApp in the U.S.
The 13th largest workforce in Germany provides opportunities to promote more enterprise apps. These apps are being used in Germany from three to five hours a day by 60 percent of the people while 20 percent use them more than 5 hours.
Photo and Video apps are hot in Canada with 25 percent of the people using these apps for more than 4 hours daily.
83 percent of the Brazilian community is addict to music apps, using them for two to three unique hours every day.
The popularity of Ecommerce in Australia suggests the opportunity to make more advertising apps. Australians use these apps for two hours each day, 86 percent of them to be exact. Australians are very accepting towards the idea of digital advertising and one day, digital window shopping might even replace the actual one.